Frank Cespedes is the leading voice at Harvard on Sales & Strategy alignment so it’s a real treat to get his candid take on RevOps and GTM in this interview.
Most adult human beings have conversational mastery in a number of specific topics. It might be gardening, cooking, classic cars, historical events, or whatever.
In the last few years, we’ve gradually begun transitioning into the “Dark Ages” of GTM strategies. It’s a problem that’s growing increasingly complex, and no amount of artificial i...
As a CRO, it is crucial to have complete visibility into the daily activities of sales representatives and ensure that the sales process is followed accurately. What if a technology could li...