GenAI Paves the Way to a New Era in B2B Sales
By 2025, Gartner predicts that 30% of outbound marketing messages from large organizations will be synthetically generated.
Solution Conversational Mastery
Most adult human beings have conversational mastery in a number of specific topics. It might be gardening, cooking, classic cars, historical events, or whatever.
The Revenue Reckoning and Resurrection of GTM St...
In the last few years, we’ve gradually begun transitioning into the “Dark Ages” of GTM strategies. It’s a problem that’s growing increasingly complex, and no amount of artificial i...
CROs: Are Your Sellers Persuading or Influencing...
When the seller's mindset is to influence, their intent is to empower their buyer to achieve their goals or solve their problems.
The big question
Mary Shea

CEO, Evangelist, Analyst, and Advocate

Selling organizations will become smaller, agile, and efficient.

Dave Boyce

Product-Led Growth Practice Lead, Winning by Design

The smartest companies will invest in product-led GTM in 2023.

Jennifer Smith

B2B Marketing & Creative Services, Something Blue Marketing

Marketing turns away from quarterly results to play the long game.

Todd Caponi

Founder at Sales Melon

Smart companies are focused on smart growth already.

Teasha Cable

CEO & Co-Founder, CModel

Partnerships will be the new Community

Ashley Welch

Co-Founder at Somersault Innovation

Customer centricity will be a strategic priority, not just lip service.

Doug Landis

Growth Partner at Emergence Capital

Invest in technology to drive innovation and efficiency.