Latest
GenAI Paves the Way to a New Era in B2B Sales
By 2025, Gartner predicts that 30% of outbound marketing messages from large organizations will be synthetically generated.
Solution Conversational Mastery
Most adult human beings have conversational mastery in a number of specific topics. It might be gardening, cooking, classic cars, historical events, or whatever.
The Revenue Reckoning and Resurrection of GTM St...
In the last few years, we’ve gradually begun transitioning into the “Dark Ages” of GTM strategies. It’s a problem that’s growing increasingly complex, and no amount of artificial i...
CROs: Are Your Sellers Persuading or Influencing...
When the seller's mindset is to influence, their intent is to empower their buyer to achieve their goals or solve their problems.