2.5 trillion. The most valuable company globally acknowledges 96% of their deals have multiple people in the room who they don’t report to but could hire and fire them. All they can do is enable them to the point where they say slightly ‘nicer’ things about Microsoft than they do AWS or Google.
Most startups I have observed are 'a solution looking for a problem.' Statistically, only 13% of the people who look at it will want to buy it. Only 13% of us are early adopters. How will you ‘sell to the bell?’