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A Best Kept Secret: Harnessing Design Thinking in B2B Sales
Ashley Welch
Would you build your 3-story dream home on a foundation of mud and straw?
GenAI Paves the Way to a New Era in B2B Sales
Mary Shea
By 2025, Gartner predicts that 30% of outbound marketing messages from large organizations will be synthetically generated.
Solution Conversational Mastery
Mike Bosworth
Most adult human beings have conversational mastery in a number of specific topics. It might be gardening, cooking, classic cars, historical events, or whatever.
The Revenue Reckoning and Resurrection of GTM Strategies in 2024
Richard Harris
In the last few years, we’ve gradually begun transitioning into the “Dark Ages” of GTM strategies. It’s a problem that’s growing increasingly complex, and no amount of artificial intelligence (no matter how innovative) will solve the problem.
CROs: Are Your Sellers Persuading or Influencing?
Mike Bosworth
When the seller's mindset is to influence, their intent is to empower their buyer to achieve their goals or solve their problems.
Introducing the Next Generation of Conversational Intelligence and AI-Assistance for C-Level Executives
Anis Bennaceur
As a CRO, it is crucial to have complete visibility into the daily activities of sales representatives and ensure that the sales process is followed accurately. What if a technology could listen to sales calls and analyze the data to automatically update your CRM with relevant information, evaluate the sales process against MEDDIC or SPICED, and identify any missing information?
“Call Scott”: The Power of Discovery and Co-Creation in Sales
Matt Woodhams
Ashley Welch
Learn the Four Phased approach to design thinking to drive collaborative business transformation and increase win rates: Vision, Value, Roadmap and Measurement.
Is The Long-Term CMO/CRO A Thing of the Past?
Anastasia Pavlova
Understand the value of hiring a leader who can evolve with the company.
Marketing Misperceptions that are Killing Your GTM Effectiveness
Aaron Hassen
Is trust the missing link in modern marketing?
How will generative AI impact B2B sales now and in the future?
Seth Marrs
Rocco Savage
Journey to the not-too-distant future of AI for sales and learn what you can do now to prepare your GTM.
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