The big question

What are the top Go-to-Market trends for 2023?
Reflections on an upcoming year full of X-led everything. Community-led, Event-led, Product-Led, Ecosystem-Led. Oh my!
Go-to-Market trends for 2022
Anything that removes you directly from the human puts you at a greater risk of not being successful than what you do to create more humanity in Sales and Marketing. We’ve lost a lot in the last 20 years. There’s an over-reliance on technology and screens by everyone. The most human sellers and marketers are the ones who will be most successful now.