Author
Mike Bosworth
Sales Philosopher at STORYseekers
Most adult human beings have conversational mastery in a number of specific topics. It might be gardening, cooking, classic cars, historical events, or whatever.
When the seller's mindset is to influence, their intent is to empower their buyer to achieve their goals or solve their problems.
Most startups I have observed are 'a solution looking for a problem.' Statistically, only 13% of the people who look at it will want to buy it. Only 13% of us are early adopters. How will you ‘sell to the bell?’